Most dildos are intended for vaginal or anal penetration and stimulation, whether for masturbation or with a sexual partner. Dildos have fetishistic value as well, and may be used in other ways, such as touching one's own or another's skin in various places, often during foreplay or as an act of dominance and submission. If of appropriate sizes, they can be used as gags, for oral penetration for a sort of artificial fellatio. Dildos, particularly specially designed ones, may be used to stimulate the G-spot area. Eroticshop

Somewhere along the line, an unfortunate number of men have developed the concern that bringing gadgetry into the bedroom means they’re sexually deficient in some way. Don't be one of them! The majority of women need clitoral stimulation (rather than only penetration) in order to orgasm—so unless you have a go-go gadget penis, penetrative sex alone isn’t going to get a woman off (though, yes, she still likes it). Adding a vibrator to the mix proves you know how the female body works, and that you care about how much she enjoys the festivities. It also lets her know you're sexually adventurous. These are all very attractive qualities in a sex-haver.
By the 1980s, purges of the police force along with new and tighter licensing controls by the City of Westminster led to a crackdown on illegal premises in Soho. In the early 1990s, London's Hackney council sought to shut down Sh! Women's Erotic Emporium, because they did not have a licence. Sh! took the council to court and consequently won the right to remain open as there were no sufficient reasons for the closure. In 2003 the Ann Summers chain of lingerie and sex toy shops won the right to advertise for shop assistants in Job Centres, which was originally banned under restrictions on what advertising could be carried out by the sex industry.[13] In 2007, a Northern Ireland sex shop was denied a licence by the Belfast City Council. The shop appealed and won, but this was overturned by the House of Lords.[14] Sexshop
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