As of 2008, it was valued at US$15 billion worldwide, with a growth rate of 30%.[29] 70% of sex toys are manufactured in China.[29][30][31] Sex toys are sold in various types of local and online sex shops,[32] at conventions associated with the adult industry,[33][34] and at parties. However, some items, such as "hand held massagers", are sold in mainstream retail outlets such as drugstores.[33]

By the 1980s, purges of the police force along with new and tighter licensing controls by the City of Westminster led to a crackdown on illegal premises in Soho. In the early 1990s, London's Hackney council sought to shut down Sh! Women's Erotic Emporium, because they did not have a licence. Sh! took the council to court and consequently won the right to remain open as there were no sufficient reasons for the closure. In 2003 the Ann Summers chain of lingerie and sex toy shops won the right to advertise for shop assistants in Job Centres, which was originally banned under restrictions on what advertising could be carried out by the sex industry.[13] In 2007, a Northern Ireland sex shop was denied a licence by the Belfast City Council. The shop appealed and won, but this was overturned by the House of Lords.[14] Sexshop
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