No safety regulations exist in the sex toy industry. The sex toys are sold as novelty items so they do not need to adhere to certain regulations such as reporting the chemicals and materials used in a product. Due to this status, manufacturers are not responsible if their toys are used for any other purpose than being a novelty. Regulations such as REACH do exist, and some sex toys may be compliant to this though, despite that there is no obligation for manufacturers on attaining compliance. A recent (2006) study conducted by the Greenpeace Netherlands office found high level of phthalates in seven out of eight plastic sex toys tested.
By the 1980s, purges of the police force along with new and tighter licensing controls by the City of Westminster led to a crackdown on illegal premises in Soho. In the early 1990s, London's Hackney council sought to shut down Sh! Women's Erotic Emporium, because they did not have a licence. Sh! took the council to court and consequently won the right to remain open as there were no sufficient reasons for the closure. In 2003 the Ann Summers chain of lingerie and sex toy shops won the right to advertise for shop assistants in Job Centres, which was originally banned under restrictions on what advertising could be carried out by the sex industry. In 2007, a Northern Ireland sex shop was denied a licence by the Belfast City Council. The shop appealed and won, but this was overturned by the House of Lords. Sexshop