Almost all licensed adult stores in the UK are forbidden from having their wares in open shop windows under the Indecent Displays Act 1981, which means often the shop fronts are boarded up or covered in posters. A warning sign must be clearly shown at the entrance to the store, and no sex articles (for example, pornography or sex toys) should be visible from the street. However, lingerie, non-offensive covers of adult material, etc. may be shown depending on the licence conditions of the local authority. The Video Recordings Act 1984 introduced the R18-rated classification for videos that are only available in licensed sex shops. No customer can be under eighteen years old.
I bought the original model back in my early vibrating days, and had the same problem I had with the newest version this time: it's just too big for me. Probably because a lot of women had the same complaint, the redesigned We-Vibe 4 Plus is smaller than the original model — but it was still too long for me. The tip of the vibe, designed to hit your clit, rested well above my bikini line, making it pretty pointless.